Contact Us
Get in touch to start a conversation, or follow us for updates.
About us
Why we exist, what we stand for, and how we think.
Voice
Ideas, insights and perspectives on hiring, leadership and the market.
The Impact of Generative AI on Job Roles: Preparing for the Future of Tech Talent.
Generative AI, capable of producing text, images, and even code, is redefining job roles across the globe. In the UAE and Saudi Arabia, where businesses and governments are quick to adopt cutting-edge technology, generative AI is already influencing how work gets done. From chatbots handling customer service queries to AI tools drafting reports, the nature of many jobs is evolving. This raises a crucial question for the region’s workforce: how do we prepare for a future where working alongside AI is the norm?
Generative AI is Changing Job Descriptions
Generative AI’s ability to produce content and solutions is streamlining tasks in many industries.
- Marketing and Media. AI systems can now draft social media posts, generate artwork, or even write news articles. In the UAE, some media outlets have experimented with AI-generated news readers, and marketing agencies use AI to quickly produce content variations. This doesn’t mean human creatives are obsolete—rather, their jobs are shifting to guiding AI and refining AI outputs.
- Software Development. AI-powered coding assistants can write boilerplate code or suggest improvements, allowing developers in Dubai or Riyadh to focus on higher-level design and problem-solving.
- Customer Service. AI chatbots are increasingly handling routine inquiries, leaving human agents to deal with complex cases that require emotional intelligence.
Upskilling: How the Region is Preparing Its Workforce
Both the UAE and Saudi Arabia recognize that to capitalize on AI, their workforce needs new skills. Massive initiatives are underway to educate and upskill professionals in AI.
The UAE has launched dedicated institutions like the Mohamed bin Zayed University of Artificial Intelligence, the world’s first graduate-level AI university, which provides full scholarships to attract top talent. Corporate training is also ramping up, with many UAE companies implementing AI training for staff.
Saudi Arabia is similarly focused on human capital development in AI. The country has launched large-scale initiatives to train thousands of Saudis in AI skills by 2030. Moreover, Saudi universities are expanding AI and data science programs, ensuring new graduates enter the market with relevant expertise.
Conclusion
Generative AI is not replacing jobs but redefining them. Professionals who embrace AI tools and develop complementary skills will thrive in the evolving job market. The Middle East is actively preparing for this transformation, making it an exciting time to be part of the region’s tech workforce.
